Cookie Policy

Cookies are small text files that a website stores in your browser. They let the site remember you between page loads, keep you signed in, and (with your consent) understand how people are using the site in aggregate. We also use related technologies such as localStorage and sessionStorage; this policy covers all of them under the same rules.

• Essential cookies. Required for the Service to function, for example, to keep you signed in or to remember your cookie-banner choice. We rely on these on the basis of legitimate interest (and where consent applies, the “strictly necessary” exemption); you cannot opt out of essential cookies and continue using the Service.
• Analytics cookies. Help us understand aggregate traffic to the marketing site (pulsesignal.co). We use Google Analytics 4 with IP-address truncation enabled. Analytics cookies are set only after you opt in via the cookie banner.
• Functional cookies. Remember preferences such as the dark-mode toggle or language. We do not currently use any third-party functional cookies. If we add one we will update this page and the banner before it takes effect.
• Marketing cookies. We do not currently set marketing or advertising cookies. We do not use cross-site tracking pixels, retargeting, or third-party ad networks.

We apply consent rules based on where you are when you load the site, derived from the coarse country signal in your IP address. You can also force a region by passing ?cookie_region=eu in the URL once.

• European Economic Area, United Kingdom, Switzerland. Strict opt-in. Non-essential cookies (analytics, functional, marketing) are blocked until you click Accept or pick a subset via Customize. The default is “reject all non-essential.” This is consistent with the ePrivacy Directive 2002/58, GDPR Articles 6(1)(a) and 7, and the EDPB Guidelines 03/2022 on cookie consent.
• Brazil. LGPD Article 7 requires consent for processing where no other legal basis applies. We apply the same strict opt-in flow as the EU.
• India. DPDP Section 6 requires informed, specific, free, unambiguous consent. We apply the same strict opt-in flow as the EU.
• California and other US states. Opt-out model. Non-essential cookies may be set on first visit; you can opt out via the banner or by sending a Global Privacy Control signal from your browser. We honour GPC automatically.
• Rest of world. Opt-out model as a conservative default, plus full disclosure on this page and the cookie banner.

We never set advertising or cross-site-tracking cookies, regardless of region.

You can change your cookie preferences at any time using the cookie banner at the bottom of any marketing page. Click Customize to choose which categories you allow. If the banner is not visible, clear the ps_cookie_consent cookie from your browser and reload the page.

You can also block cookies through your browser settings. Most browsers let you reject all cookies, reject third-party cookies only, or delete existing cookies. If you block essential cookies the Service will not work; if you block analytics cookies the Service will continue to work normally.

We respect the Global Privacy Control (GPC) signal. If your browser sends a GPC signal, we treat it as an opt-out of analytics and any sharing of personal information for cross-context behavioural advertising, regardless of your cookie-banner choice.

Web browsers can send a Do Not Track signal, but there is no industry-standard interpretation of it. We do not change behaviour based on Do Not Track. We do honour the Global Privacy Control signal as described in the previous section.

We will update this policy whenever the set of cookies we use changes. Effective date 2 June 2026 (prior version: 22 May 2026; material additions in the current version: per-region consent model, GPC honouring rules, and explicit no-advertising-cookies commitment).

Questions about cookies or how to manage them: privacy@pulsesignal.co.